On The Business of Radio

“If not us, then who?

   If not now, then when?”

While many people have used this phrase for all sorts of issues and causes, the simple and compelling thought behind these few words is powerful.

If we, who work in this business, cannot effectively communicate the persuasive and effective value of Radio as advertising medium, then who will? Moreover, if we don’t take the time now to convince advertisers and their agencies that Radio, indeed, can work for them, then when will we?

The phrase screams urgency… demanding both action and a timeline to start, all within two simple questions; if not us, then who? if not now, then when?  Continue reading