After a long Conga line of opinionated and less than researched “press” on the supposed decline of our industry, the actual facts once again prove that this dynamic and ubiquitous monster we call Radio just keeps growing!
The Miller Kaplan Arase X-Ray report for June 2013 is filled with good news for Southern California Radio. While overall revenue growth is very encouraging, there is a robust trend line and highlights that demand our collective attention…and applause.
From a YTD comparison, the reporting LA area radio stations posted a solid, overall 2.6% increase. That’s a good growth rate in and of itself, but when you compare it to the same period of 2011 vs. 2012 YTD, when the growth rate was a minus 2.0%, the net 2.6% increase is…impressive.
This story, however, goes much deeper… Continue reading