The flame of Radio is more brilliant than ever as it attracts the best and the brightest minds into its connected orbit. We see the irresistible pull every day in so many ways as the allure and unharnessed potential of Radio in all its forms continues to draw in very talented and motivated people.
We only need look in our own backyard to understand the vibrancy and kinetic energy surrounding our member radio stations and their staffs right here in Southern California. Our region is arguably the nation’s epicenter of great Radio and audio content being created everyday by our 175 member stations, as well as cutting edge mobile apps, complete digital solutions, nationally known talent, sold-out station events, award-winning creative commercials, real and sustained community and charity involvement, brilliant NTR events, and 15.5 million listeners a week covering 52,000 square miles. And of course, the nation’s biggest traffic jams with huge in car listening!
In Southern California, the flame of Radio burns brilliantly.
Southern California Radio’s “flame” has more weekly reach than Google, Facebook, Twitter, the Internet, and any other media sources have in a month.
Southern California’s “population” of registered vehicles, 16.8 million and counting, exceeds the entire populations of Chicago, Phoenix, Philadelphia, Houston, and New York City combined. Continue reading
I would shape my thoughts and actions as someone running multiple dealerships in ways that would be consistent with my product lines, my staff, my locations, and develop a true understanding of today’s car customers and how best to get them to visit my showrooms over my competition.
I would be focused on the enormous investment I have made in my car and truck inventory and understand that we must “move” these products as quickly as possible as I am carrying a hefty note every month in the form of a line of credit from my bank or banks. After all, once all the cars and trucks are sold to me by the manufacturer, I own them. There are no returns in my business.
I would also understand that while I think and plan for the long run, my investment and the time I need to become profitable is short. My business is right now as every day a car remains on my lot is a finance cost I absorb. So you see, time is never on my side and decisions I make directly impact my future and that of my teams at each dealership. Nowadays, I only talk to business people who appreciate that aspect of my profession. I have little use for anyone who does not. Sorry, nothing personal, but this is my business.
I would only deal with people who understood that basic fact of the auto business as they are the ones who will work towards the “right now” of my business. And yes, I can be short, right to the point, and sometimes less than gentle. That’s not who I am, but rather who I have to be to succeed, and indeed, survive in this highly competitive and fast-changing business. Continue reading