Radio’s Resiliency

If we look at the last two years of the blind media coverage given to the pure plays, Wall Street’s infatuation with all things digital, and an irrational and costly rush by advertisers to social media and digital platforms, (ROI anyone?) you would think that Broadcast Radio was losing listeners, and perhaps its nine decades of absolute reinvention and resiliency.

We are told the media landscape today is a fractured, highly selective, and uber targeted environment and with so many consumer choices and distractions that have sprung up (or at least that’s what we have been told) over the past two years that directly compete with Radio’s listeners and their attention, you’d bet good money that Broadcast Radio was…on the ropes or at the very least, declining.

The problem here is that none of that is true. 

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