The flame of Radio is more brilliant than ever as it attracts the best and the brightest minds into its connected orbit. We see the irresistible pull every day in so many ways as the allure and unharnessed potential of Radio in all its forms continues to draw in very talented and motivated people.
We only need look in our own backyard to understand the vibrancy and kinetic energy surrounding our member radio stations and their staffs right here in Southern California. Our region is arguably the nation’s epicenter of great Radio and audio content being created everyday by our 175 member stations, as well as cutting edge mobile apps, complete digital solutions, nationally known talent, sold-out station events, award-winning creative commercials, real and sustained community and charity involvement, brilliant NTR events, and 15.5 million listeners a week covering 52,000 square miles. And of course, the nation’s biggest traffic jams with huge in car listening!
In Southern California, the flame of Radio burns brilliantly.
Southern California Radio’s “flame” has more weekly reach than Google, Facebook, Twitter, the Internet, and any other media sources have in a month.
Southern California’s “population” of registered vehicles, 16.8 million and counting, exceeds the entire populations of Chicago, Phoenix, Philadelphia, Houston, and New York City combined. Continue reading
I would shape my thoughts and actions as someone running multiple dealerships in ways that would be consistent with my product lines, my staff, my locations, and develop a true understanding of today’s car customers and how best to get them to visit my showrooms over my competition.
I would be focused on the enormous investment I have made in my car and truck inventory and understand that we must “move” these products as quickly as possible as I am carrying a hefty note every month in the form of a line of credit from my bank or banks. After all, once all the cars and trucks are sold to me by the manufacturer, I own them. There are no returns in my business.
I would also understand that while I think and plan for the long run, my investment and the time I need to become profitable is short. My business is right now as every day a car remains on my lot is a finance cost I absorb. So you see, time is never on my side and decisions I make directly impact my future and that of my teams at each dealership. Nowadays, I only talk to business people who appreciate that aspect of my profession. I have little use for anyone who does not. Sorry, nothing personal, but this is my business.
I would only deal with people who understood that basic fact of the auto business as they are the ones who will work towards the “right now” of my business. And yes, I can be short, right to the point, and sometimes less than gentle. That’s not who I am, but rather who I have to be to succeed, and indeed, survive in this highly competitive and fast-changing business. Continue reading
As of now, the “great threat to Radio” is at the beginning of a very slow and painful decline to its ultimate place as another niche audio internet playlist, much like Sirius/XM has become. Of course we are talking about Pandora, whose stock just suffered another bone crushing loss of value (-10%) as investors now know its business model is genetically flawed. We are talking about Pandora, whose ominous audience erosion has been continuous for the past 5 months; both in time spent listening and log in occasions. “Active users” fell again from 76.2 million to 73.4 million as their “earnings guidance” to investors plunged for the second time in three months. Stock Scouter, a service of MSN, gives the stock a rating of only 3 out of 10.
A humbling 3 out of 10 rating for the “next great threat to Radio.” All that hype, all that attention, and all it comes down to is an embarrassing rating for its stock and its business model.
Pandora’s ultimate descent will not be pretty for investors or the “media experts,” but descending it surely is.
An inconvenient truth for yet another start-up trying to be Radio… Continue reading
As we all begin a new year, it makes perfect business sense to evaluate your company’s marketing and media strategies and their written objectives. Critical questions must be answered in a quantifiable manner as your organization moves forward;
- Is our advertising growing our brand awareness and market share?
- Is our media strategy cost efficient?
- Are we falling behind our competitors?
- What are our creative costs?
- Are we reaching our core customers as well as new customers?
- Have we met our 2013 objectives?
Can we agree that everyone in your organization has a different opinion about advertising…finance thinks there is too much, sales thinks there is not enough, marketing wants more colorful brochures, creative services wants more production budget…and on it goes. Continue reading
I’ve been reading about the “death” of radio for far too long, and would find it all most amusing, if it were not so misguided and plain wrong. Each commentary is as dire as the next. Each story is the same and all you have to do is change the decade and the latest “threat” to Radio and it all goes something like this:
1. TV is killing Radio. “It won’t be long now until Radio is gone,” Billboard Magazine (1960)
2. Cassettes and 8 track tapes in the car will “kill Radio, why would you listen anymore?” (A Music Expert, 1970)
3. The Sony Walkman will “Rapidly eclipse Radio” (A major Advertiser, 1984)
4. Betamax and VHS will “erode Radio listening substantially.” (Local TV station, 1985)
5. The Internet will “destroy over the air Radio listening.” Various. (1990)
6. Consolidation will “turn off listeners in droves.” Various. (2000)
7. Sirius Satellite “will soon replace traditional Radio within 5 years.” – Various bloggers (2007)
8. The IPod “will bring Radio down…once and for all” Various Bloggers (2008)
9. Pandora and “pure plays” will cripple Radio forever” – Various Sources (2010)
10. In Dash “Internet Radio” in cars “signals the death of traditional Radio” Various critics (2011-2013)
Yet for all its competition, known and imagined, from its long line of “expert” critics as well as its own weak PR efforts, Radio is still having explosive growth in many sections of the U.S. and especially, in Southern California. In fact, I would call Radio’s momentum a “re-birth” … growing and adapting in ways all these critics have somehow failed to see. These rants against Radio reflect unprofessional journalism at a high level and are not the true state of the Radio industry today. Rather than just offer my opinion, I think it would best if we all look at some undeniable facts about Radio Today and why it is more popular with listeners and Advertisers than ever before. Continue reading
Pandora’s continued press barrage about growing revenue, ending caps on listening hours, and their “brilliant” idea of being more like Radio by adding commercial pods was supposed to impress investors and Wall Street. The effect was devastatingly the opposite.
Pandora’s stock plummeted 13% for the week ending August 24 on all this “good news” as investors’ fears about Pandora’s future continued to grow. And in its most deliberate statement about a stock in recent memory, The Motley Fool Investors Newsletter urged its readers to AVOID Pandora stock and sell its shares if owned…”NOW”! (Their word, not ours)
If Wall Street is not impressed with Pandora’s “growth” and so much of its future depends on investor money to survive, is the grim reaper of bankruptcy far behind? Continue reading
If you’re not in Radio Sales now, maybe you should be.
If you know you can do better than what you are doing now, and sincerely want to build a successful future for yourself and have more control over your income, please read on.
Southern California Radio is looking for creative, assertive individuals who thrive in a fast-paced and challenging environment. The ability to sell an intangible and sometimes misunderstood product requires a special skill set that is in high demand and very valued by sales managers.
“They won’t talk to me if I don’t have Radio sales experience, right?”
The most successful professional sales executives in our business all started out somewhere without experience, and then, with the right sales training and management guidance, went on to satisfying and lucrative sales careers in Radio. Continue reading