This past Sunday’s New York Times article (9/8/13) entitled “A Quest to Save AM before its Lost in the Static” offers another stilted version of the state of AM Radio that is not supported by the facts of AM Radio listenership today in Southern California, and the rest of the country as well.
AM Radio is NOT dead. Indeed, the facts prove that AM Radio remains a constant companion and close friend to millions of LA Metro area fans of General Market News, News/Talk, Spanish News, Spanish News/Talk, Sports, and the quietly growing, but rarely talked about, Multi-cultural audience. The Asian influence is growing all over the country. In brief, much like a changing America, the audience and ethnic background of AM radio listenership is ever-evolving, and fortunately for AM Radio, perfectly positioned for more growth.
Let’s begin with a few solid facts about AM Radio in the LA Metro area, the largest Radio revenue market in the United States, and home to almost 10 million people in LA County, also, the largest populated county in the U.S. Continue reading
Pandora’s continued press barrage about growing revenue, ending caps on listening hours, and their “brilliant” idea of being more like Radio by adding commercial pods was supposed to impress investors and Wall Street. The effect was devastatingly the opposite.
Pandora’s stock plummeted 13% for the week ending August 24 on all this “good news” as investors’ fears about Pandora’s future continued to grow. And in its most deliberate statement about a stock in recent memory, The Motley Fool Investors Newsletter urged its readers to AVOID Pandora stock and sell its shares if owned…”NOW”! (Their word, not ours)
If Wall Street is not impressed with Pandora’s “growth” and so much of its future depends on investor money to survive, is the grim reaper of bankruptcy far behind? Continue reading
If you’re not in Radio Sales now, maybe you should be.
If you know you can do better than what you are doing now, and sincerely want to build a successful future for yourself and have more control over your income, please read on.
Southern California Radio is looking for creative, assertive individuals who thrive in a fast-paced and challenging environment. The ability to sell an intangible and sometimes misunderstood product requires a special skill set that is in high demand and very valued by sales managers.
“They won’t talk to me if I don’t have Radio sales experience, right?”
The most successful professional sales executives in our business all started out somewhere without experience, and then, with the right sales training and management guidance, went on to satisfying and lucrative sales careers in Radio. Continue reading
After a long Conga line of opinionated and less than researched “press” on the supposed decline of our industry, the actual facts once again prove that this dynamic and ubiquitous monster we call Radio just keeps growing!
The Miller Kaplan Arase X-Ray report for June 2013 is filled with good news for Southern California Radio. While overall revenue growth is very encouraging, there is a robust trend line and highlights that demand our collective attention…and applause.
From a YTD comparison, the reporting LA area radio stations posted a solid, overall 2.6% increase. That’s a good growth rate in and of itself, but when you compare it to the same period of 2011 vs. 2012 YTD, when the growth rate was a minus 2.0%, the net 2.6% increase is…impressive.
This story, however, goes much deeper… Continue reading
The great comedian was a master of deception and this famous line helped Groucho ignore the facts of any plot situation and plow ahead with his manic comedic schemes, which always resulted in more hilarious mayhem and a laughing and very entertained movie going public.
Let’s fast forward to 2013 as we sometimes face Groucho-like attitudes towards our business and the great medium of Radio, even today.
We have all encountered Groucho in the press and on blogs, which in turn is read by our clients, which in turn is read by us, and so the cycle goes. Before we can say “urban myth”, it becomes “fact” in our collective minds.
If we took the time to answer every blog post, media critic, and self-proclaimed “media expert”, with their wildly opinionated positions of Radio’s decline (facts are never cited) or that audience is eroding, (facts are never cited) or a personal agenda they are promoting (facts are never cited) we would spend our day just defending our industry and nothing else would happen.
We prefer a different approach to all the Grouchos out there that claim Radio is a legacy media and not the powerhouse it once was. Please allow us to indeed, confuse our critics with the facts. (Miller-Kaplan: January-May 2013) Continue reading
“If not us, then who?
If not now, then when?”
While many people have used this phrase for all sorts of issues and causes, the simple and compelling thought behind these few words is powerful.
If we, who work in this business, cannot effectively communicate the persuasive and effective value of Radio as advertising medium, then who will? Moreover, if we don’t take the time now to convince advertisers and their agencies that Radio, indeed, can work for them, then when will we?
The phrase screams urgency… demanding both action and a timeline to start, all within two simple questions; if not us, then who? if not now, then when? Continue reading